Hotel Indigo Launches ‘It’s Not All Business’ Package
Aiming to appeal to time-short business travellers, InterContinental-owned boutique hotel chain Indigo has introduced a new package that invites guests to experience local food and drink inside the hotel. The package offers guests breakfast and a cocktail made with regionally sourced ingredients – such as the locally roasted coffee beans in the Espresso Martini at the Asheville property, or local grits at the Athens hotel.
“At Hotel Indigo, we want our guests to feel refreshed and inspired by the things they discover about our neighbourhoods,” said Mary Dogan Winslow, Hotel Indigo’s director of Americas brand management. “When the work day is done, business travellers often feel stuck in their hotel rooms, but we encourage them to discover something new. They don’t just check in to our hotels, they check in to the neighbourhood.”
The package, available in the US, Canada, Mexico and Latin America, was launched after a company survey found that 47% of business travellers wished they had more free time to explore the local neighbourhood.
Travellers are increasingly interested in engaging with local cultural scenes. Read more about the hotels that are embracing their neighbourhoods’ creative scenes in Hotels as Hyper-Local Cultural Hubs. For more on the rise of the ‘bleisure’ traveller – who combines business trips with leisure activities – read our interview with 25hours Hotels’ Christoph Hoffman.