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Brief Published: 16 May 2012

Art by Art Jacobs


French street artist Kidult graffitied the Marc Jacobs store in Soho, New York earlier last week by spray-painting the word ‘Art’ across the front of the store in neon pink. Since then, the ever-resourceful fashion designer has turned the controversial stunt into a lucrative retail move, creating a printed T-shirt that is now on sale in the ‘vandalised’ store.

While the graffiti wasn’t a collaboration between the fashion designer and artist, Jacobs’ decision to create $689 T-shirts featuring a photograph of Kidult’s artwork on the store originally sparked questions as to whether or not the two were in fact working together. The latest on the saga is that the pair were not working in unison, and Jacobs is simply making money off the back of anti-capitalist Kidult’s expressive graffiti.

The screen-printed T-shirts also feature the pun ‘Art by Art Jacobs’ underneath the photo. And the unusually high retail price has caused rumours as to whether they were produced to fund the clean-up of Kidult’s graffiti, or were simply a way of getting back at Kidult, who typically charges $40 for a T-shirt featuring a print of his own work.

The pair have been having some interesting and somewhat heated exchanges on Twitter after Jacobs announced the release of the T-shirts with the poignant tweet: ‘Available now for $689. Signed by the artist $680’.

Marc Jacobs

Art & Design