In the past 12 months, several high-end brands have made the decision to reissue iconic and commercially successful archival pieces as part of current season offerings. Capitalising on the cult status of particular styles, labels have released these highly coveted wares during premium shopping windows to maximise sales. With the power to assert a brand’s heritage, exploit the popularity of vintage fashion and tune into the current pre-occupation with timeless, value-for-money purchases, the trend appears to be a no-brainer. Stylus investigates.
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