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Brief Published: 27 Dec 2011

Lanvin Petite’s Luxury Tour

Extra

Proving that high fashion is most definitely not an adults-only affair, luxury French fashion house Lanvin is currently touring a series of international private shopping events for its youngest customers.

Its childrenswear line, Petite – which first launched in June 2011 – has just visited New York, following stops in Paris and Monaco. Showcasing the latest collection for two- to eight-year-olds, the events allow young customers to try on outfits in ‘The Salon’, while indulging from a table filled with sweets, cookies and macaroons.

Hosted in five-star New York hotel The Pierre (see our report Retail/Hotel Hook-Ups), the pop-up space was decorated with a festive life-sized gingerbread house, snow-like confetti, and colourful balloons.

Ensuring children (and their parents) were kept entertained, a pianist played The Hills Are Alive in the background, while a balloon artist churned out hats. NY celebrity photographer Billy Farrell was also on hand to snap kids in their new outfits.

Following fashion giant Gucci’s recent opening of a children’s boutique on New York’s Fifth Avenue and the unveiling of Versace’s first kids’ boutique (scheduled to launch in Milan at the end of this month), the tour signals the luxury sector’s growing investment in the children’s market.

Lanvin Petite

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