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Brief Published: 28 Aug 2013

Shake Shack Takes Flight


US airline carrier Delta Airlines is collaborating with the Union Square Hospitality Group – the company behind cult burger brand Shake Shack and New York restaurant Union Square Café – to create an in-flight menu for business-class passengers.

The express menu will be created by chefs from the group's Blue Smoke barbecue restaurant and will be designed for travellers who prefer spending their time sleeping and relaxing. The special menu will be available on flights between New York’s John F. Kennedy Airport (JFK) and London from February 2014. A menu has yet to be announced, but it has been confirmed that the group will also create a signature cocktail to be served alongside the dishes.

In addition to this, Shake Shack has been rapidly expanding. It recently opened its first London outpost as well as its first airport outlet in JFK’s Terminal 4.

For more on how future-thinking airlines are accommodating savvy passengers with increasingly complex dietary requirements, read Food In Transit. For more on airline brand collaborations, see In-Flight Tie-Ups

For more, see Fast-Moving Premium Consumption, part of the Future of Food industry trend, which explores modern consumers who want convenience coupled with high-end products and experiences.