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Brief Published: 19 Oct 2011

Smart Clothes Hangers, Japan

Extra

Youth-oriented Japanese menswear label Vanquish has taken the humble, but iconic, clothing hanger and transformed it into a 21st-century, interactive selling tool.

Designed by Tokyo-based multimedia tech agency Team Lab for the brand’s trendy Shibuya district store, the hangers contain RFID (Radio Frequency Identification) chips, which sense when a customer lifts the item of clothing from the rail. A signal then prompts a screen on the wall above the item to display product information, modelled images, accessory suggestions and alternative colours.

Pushing interactive game-play to its limits, the hangers also have the ability to control the store’s lighting and music to complement the chosen item. They also double as a tracking tool, providing more accurate data on consumer behaviour and product placement.

Vanquish

Team Lab

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