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A Budding Opportunity

As legalisation sweeps across North America and beyond, cannabis is expected to become a $57bn opportunity over the next decade. Once demonised but increasingly becoming normalised, this powerful plant delivers a spectrum of effects with appeal across consumer demographics, attitudes and needs – and the potential for significant cross-industry impact.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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