
Published 25 April 2023
Lucid is a humble direction that advocates simplicity and embracing pause to find balance in a busy world. Health, comfort and stability are core values, along with resourcefulness and pursuing beauty in the overlooked.
Pragmatism and reduction are communicated in a light and refreshing palette of soft pastels and clean tones, while natural materiality speaks of honest production and transparency. Aesthetics are pared back yet elegant, combining cutting-edge technologies and ancient craftsmanship for compelling contemporary design.



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An elevated driver experience is central to many of the latest and upcoming launches within automotive, with brands prioritising comfort, customisation, joy, and tactile, emotional engagement. We highlight the key colour, material and finish (CMF) developments and innovations that will define the sector in the years to...