By 2020 more than 50 million US women will be 51 or older, the average age of the menopause. Yet this market remains underserved by mainstream brands – why?
Nineties Britpop icon Meg Mathews, who described her menopause experience as “probably the worst 18 months of my life”, wanted to find out the answer – which is partly why she launched advice website MegsMenopause.com in October 2017.
In the latest episode of our Future Thinking podcast, Meg, who’s joined by host Christian Ward and our senior Beauty editor Lisa Payne, reveals how she’s trying to change the stigma and taboo around the menopause.
Why can’t the word ‘menopause’ be used in an advert? Why has it taken brands so long to talk about the issues that surround it? And why do menopause parties mean so much to older women?