Take a fascinating journey into the future as Stylus experts, alongside industry thought-leaders and commentators, unpack tomorrow’s trends and unearth bold new opportunities. Check back every Tuesday for new episodes.
Episode 14: What Our Stuff Says About Us
In an age of 'peak stuff', can we become more mindful of our consumption by measuring the things that we touch? Christian Ward talks to author and ethnographer Paula Zuccotti and Stylus' Consumer Attitudes and Technology researcher Elspeth Taylor about looking beyond demographics to engage with consumers on a deeper level.
Episode 13: Extinction Rebellion: How to Harness the Momentum
A more responsible outlook is now imperative for business and consumers alike. Christian Ward talks to Sara Arnold, Extinction Rebellion coordinator and founder of Higher.Studio, and Stylus’ director of Consumer Product Emily Gordon-Smith about activism, the future of consumption and why we need unprecedented mobilisation to save the world.
Episode 12: How to Create Passionate Brand Ambassadors
Is there still value in engaging with influencers? Are the days of celeb-endorsements over? And how do you turn your own employees into effective advocates? Christian Ward gets the answers to these questions and more from branding expert Professor Jonathan Wilson and Stylus’ Media & Marketing editor Julia Errens.
Episode 11: Capturing Creative Magic: Key Trends from Milan Design Week
The leading event on the international design calendar, Milan Design Week is the biggest trade fair of its kind in the world. Christian Ward talks to festival regulars Caroline Jacob, CMF expert at Seymourpowell and Stylus’ senior Product Design editor Dewi Pinatih about the installations and brands that stood out this year, and how to create a truly memorable (and Instagramable) brand experience.
Episode 10: Why Brands Need to Put People First
In an age where many brands are disconnected from their customers, how can they win back that valuable connection? Christian Ward talks to author, speaker and head of innovation at Zenith Tom Goodwin – and our Media & Marketing editor Julia Errens – about the new metrics that matter, what advertising can learn from music, and why brands need to listen to their hearts.
Episode 9: How Indie Brands are Disrupting the Beauty Industry
The beauty landscape is being upended by the demands of a new generation of savvy consumers – we call them the Skintellectuals. Christian Ward talks to the co-founders of Be For Beauty Mark Curry and Colette Newberry, and Stylus’ senior Beauty editor Lisa Payne, about how to engage consumers in an era of information parity, and the lessons to take away from this fast industry in flux.
Episode 8: Beyond the Comfort Zone: Key Trends from SXSW
SXSW’s reputation as a barometer of tech culture has relevance for any brand, business or individual interested in the future of our digital lives. In this episode Christian Ward talks to festival regulars Neil Davidson CEO of HeyHuman, and Stylus’ Media & Marketing editor Julia Errens, about the key trends from this year.
Episode 7: Creating Designs for Life
How can we teach kids the skills they’ll need for jobs that don’t exist yet? Christian Ward talks to CEO of Tech Will Save Us Bethany Koby, and Stylus’ Product Design senior editor Dewi Pinatih, about the toys that are prepping Gen Alpha for their unknown future, and how thoughtful design can forge long-term relationships with products.
Episode 6: The Beauty of Self-Care
As the boundaries between health and beauty break down, brands and consumers will prioritise beauty from the inside out in 2019. Christian Ward talks to managing director of Rituals Penny Grivea, and Stylus’ senior Beauty editor Lisa Payne, about the rise of wellness and what's next for this booming sector.
Episode 5: Why Creatives are Quitting Our Cities
Rural areas, suburbs and exurbs are set to become the crucible for a new wave of creativity and development. Christian Ward talks to author and ethnographer Karen Rosenkranz, and Stylus’ Consumer Attitudes & Technology senior editor Stephen Graves, about the impact and opportunities of this creative migration.
Episode 4: Surviving the Publishing Apocalypse
How can books win the attention of today’s distracted consumer? Christian Ward talks to author and journalist Molly Flatt, and Stylus’ Media & Marketing editor Julia Errens, about the benefits of human curation and keeping things slow, the role for iteration in publishing, and books as a tailor-made panacea for our times.
Episode 3: Democratising Flavour
2019 will see the complexity of flavour enter the everyday sphere, moving further away from ‘foodie elitism’. Christian Ward talks to the Tate Museum’s head of coffee Thomas Haigh, and Stylus’ acting head of Food, Beverage & Hospitality Anna Masing, about democratisation and ethics at the table.
Episode 2: Why Physical Retail is Getting Real
2019 will be the year successful brands prove they have an eye on more than just a financial prize. Christian Ward talks to senior retail project director Craig White, and Stylus’ head of Retail Katie Baron, about collaboration, wildcard retail and what club culture can teach us about creating cutting-edge retail destinations.
Episode 1: How Fashion is Mainstreaming Sustainability
2019 will be the year that sustainability truly goes mainstream in the fashion industry. Christian Ward talks to author Tamsin Blanchard, and Stylus’ director of Consumer Product Emily Gordon-Smith, about who is driving the change, and how brands and retailers can keep apace.