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Published: 16 May 2018

Medly, NYC: Painless Pharmacy Retail

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US prescription app Medly's first brick-and-mortar store in Brooklyn, NYC, aims to entice time-strapped New Yorkers with omnichannel retailing in a calm and relaxing setting.

Launched in 2017, the brand has already been redefining the traditional pharmacy retail experience (long queues, unpredictable inventory, rushed service, lack of personalisation) with its app. Users can manage and fill prescriptions without leaving home, pick the packaging of their choice, and have their order delivered the same day anywhere in the city. This additional physical touchpoint now enables them to collect prescriptions in-store, and book face-to-face consultations with pharmacists.

Challenging the often anonymous and uninviting aesthetic associated with pharmacy design, the 1,900 sq ft space boasts a visually distinctive pale aqua interior, featuring geometric pill-shape-patterned flooring and minimalist display shelving – all designed by NYC interiors firm Sergio Mannino Studio.

Dark green leather chairs (inspired by 80s Japanese designer Shira Kuramata) are positioned in the middle of the store, inviting users to relax and socialise while waiting for their orders to be fulfilled behind a marble countertop.

For more on premium chemists and the latest strategies in pharmacy retail, see Medi-Leisure: Modernising the Pharmacy. See also Colour Direction: Evolving Green.

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