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Brief Published: 29 Jul 2011

CDG Good Design Shop


With a title that's somewhat of an understatement, this month, Japanese fashion designer and retail visionary Rei Kawakubo launched the Good Design shop – a new concept store anchored in the theme of timelessness.

Mixing garments from the archives of Kawakubo’s own fashion label Comme des Garcons with interior products by trendy Japanese home and lifestyle store D&Department, the museum-like curation of the space is akin to Comme des Garcons’ Trading Museum, which opened in the same building in 2009.

The 1,075 sq ft retail space’s design is the result of a close collaboration between Kawakubo and D&Department. It combines raw concrete floors and circular white fixtures – both of which are designed to present a stark contrast to the more idiosyncratic mix of vintage chairs, glassware and garments on display.

Some of the most unusual fashion items on sale include staff uniforms from a 1986 CDG New York fashion show, airline bags, and janitors’ coats featuring the Comme de Garcons logo. Kawakubo describes all the merchandise in the store as "long-life design".

The Good Design Shop is situated in the ultramodern Gyre Building, designed by Dutch architects MVRDV, which originally opened in 2007. Neighbouring stores in the luxury mini-mall space include fellow fashion brands Chanel and Maison Martin Margiela.

Comme des Garcons