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Food, Beverage & Hospitality

Alcohol Trends 2018: Imbibe Live

This year's Imbibe Live event in London (July 2-3) showed a playful side of the drinks industry, as brands experimented with flavours, scent and storytelling. Producers are finding new ways to engage with the low or 0% ABV consumer by combining mixers, looking to the past, and focusing on flavour.

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13 Jul 2018
BY: Laura Swain & Anna Masing
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