Augmented Reality Creates Child-Friendly Newspapers
Japanese newspaper Tokyo Shimbun’s AR News app uses augmented reality to make newspapers more appealing to younger readers.
The app, developed by Japanese advertising agency Dentsu, allows children to scan articles with their smartphones to unlock a range of features, including animated characters and graphics, pop-up headlines and easy-to-understand explanations about the topic in discussion.
Launched in May 2012, the app aims to make difficult subjects such as the economy or politics more accessible and entertaining for younger readers. However, use of the app is not restricted to editorial content – several food companies have placed interactive adverts in the paper for children to discover.
From supermarkets to hotels, augmented reality has become a valuable retail tool for engaging consumers pre- and post-purchase. To learn more, have a look at Augmented Retail – The Virtual World is Here.