We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 11 Nov 2013

World View: Journey to the Edge of Space


Global travel and design consultancy Priestmangoode has designed a concept capsule to take passengers on a balloon flight to the edge of space.

Developed in partnership with the Arizona-based Paragon Space Development Corporation, the World View project will take up to eight passengers at a time to the edge of the world’s atmosphere by helium balloon. The 30km ascent will take up to two hours, and passengers will then spend two to six hours admiring the view – at this altitude, it is possible to see the curvature of the Earth – before the descent back to Earth.

Priestmangoode focused on creating a new form of space travel tailored to a consumer experience. The capsule features a pressurised cabin and large panoramic windows to maximise viewing space. “The World View experience is not about speed; it’s about enjoying a once-in-a-lifetime journey,” said Nigel Goode, director at Priestmangoode. “We didn’t just want to design a vessel – we wanted to define what commercial space travel could be. We wanted to create a stylish, elegant, luxurious environment for this unique experience.”

Commercial space travel is set to become big business within the next few years. World View plans to launch its balloon flights in three years’ time, while US-based Virgin Galactic’s first cosmic flight with paying passengers is set for 2014. In the meantime, the allure of outer space is inspiring new product ranges and marketing campaigns. See Space: A New Frontier for Big Brands for more examples of cosmic innovation.