San Francisco start-up FirstChop is launching a new meat-based meal-kit delivery concept for enthusiastic foodies that draws on the sous vide cooking technique.
As of this month, customers can buy a starter kit that contains a sous vide wand (a device that heats and circulates water) and ten frozen and vacuum-packed portions of meat.Choices include braised short rib (pre-cooked for 16 hours), black garlic pork loin, petit beef medallions and Peruvian grilled chicken.
To prepare the meat, home cooks simply need to place it in hot water along with the wand for the specified time.
The starter kit costs $139, while a family box of 24 servings costs $129 and a box of 14 portions can be ordered on a month-by-month basis for $79.
This is the latest in a series of new meal kits based around a specific device, with US start-up Tovala's cloud-connected countertop oven and meal-delivery kits offering another recent example of this thinking.
See also Meal Kits for New Mums, Hershey Taps US Meal Kit Growth and Natal Nutrition for more examples of brands tapping into niche consumer demographics to consolidate their place in a crowded meal kit market.