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Resetting Physical Retail: The Post-Covid Brand Space

The residual influence of Covid-19 on consumer behaviours – from increased digital dexterity to hygiene anxiety to local adoration – posits numerous reasons to reset physical retail. Covering new formats and the acceleration/adaptation of existing ideas – from bookable brand time and recalibrated entryways to zero-touch destinations – here are seven ways to reboot for the ‘safe social’ era.

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