A new juice product claiming to protect lungs from the damaging effects of pollution is to be launched in China in late 2017, according to New Zealand ingredient supplier Anagenix.
The beverage will contain BerryQi, a newly developed ingredient derived from New Zealand boysenberries that has been scientifically proven to reduce symptoms of airway inflammation. The ingredient was developed following research from scientists at the New Zealand-based lab Plant & Food Research that highlighted the lung-health-boosting benefits of boysenberries, dubbing them a new 'superfood'.
The New Zealand-produced drink will be targeted at Chinese consumers who are feeling the negative health effects of poor air quality in its major metropolitan areas. Meanwhile, Anagenix recently announced a formal partnership agreement with Plant & Food Research that will see products based on scientific research in New Zealand fast-tracked into the global market.
New products, ingredients and tech that tackle the visible and internal effects of pollution are also being developed in the beauty space, including recent examples from British plant-based skincare brand Ren and US skincare brand Dermalogica. See also New Beauty Formulations: In-Cosmetics and Beauty 360 for more on anti-pollution skincare.