Welcome to tomorrow.


If 2021 was the year of adapting to change, 2022 will be the year for embracing it. Is your brand ready?


Watch Briefing | Read Report | Listen to Podcast

This page acts as a central resource of insights from our Look Ahead reports. It outlines the trends set to shape the upcoming year. Use it to piece together your own roadmap for navigating through the shifting consumer behaviours and new industry opportunities next year – and beyond.


Start scrolling to Look Ahead.

Watch the Briefing

Inform and validate your product, marketing, and brand engagement strategies with this exclusive round-up of the 10 key trends for 2022. Watch the presentation with Stylus’ chief creative officer Tessa Mansfield as she takes you through: 

  • The top 10 trends you should be paying attention to next year
  • The commercial opportunities awaiting your brand 
  • Real-life examples from forward-thinking businesses already responding to these trends 

Read the Report

Your free, bite-sized report of the key trends for 2022. Each trend is broken down with real-life examples and suggested actions to help you harness the insight in a way that’s best for your brand.  

Listen to the Podcast

Reinforce your understanding of the key trends for 2022 by tuning into our Future Thinking Podcast Look Ahead special. Hear from the experts behind the forecast as we dig deeper into the drivers behind the trends and their implications.

Dig deeper into next year’s trends

The Brief

Three Trends to Act On

How will you harness trends intelligence in 2022 – arguably one of the most challenging years yet? Stylus' annual Look Ahead 2022 reports give our members exclusive insight into the 30 cross-industry trends, forecasted by our in-house experts, set to shape the year ahead. We share a peek at three of those trends. 

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In the Press

See You in the Metaverse

One of Stylus' predicted megatrends for 2022, the metaverse is moving beyond lockdown-sparked hype to an always-on, virtual environment. Katie Baron, director of Brand Engagement at Stylus, spoke to euronews in response to Facebook's reported rebrand plans as the company focuses on its wider ambitions to build the metaverse.

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In the Press

Food & Beverage in 2022

In 2022, taste and flavour will dominate industry innovation. Mandy Saven, Stylus' director of Consumer Lifestyle, gives Food Navigator the lowdown on the key trends set to dominate next year and discusses why health and sustainability are critical factors when it comes to keeping up with consumer expectations.

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In the Press

Can Tech Tackle Climate Change?

Environmental concerns will steer tech innovation in 2022. Stylus' Consumer Attitudes & Technology Senior Editor, Estella Shardlow, outlines the key trends tech brands need to action next year in order to secure consumer loyalty and tackle the climate emergency head-on.

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