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The Brief
Published: 6 Nov 2018

Health Insurance Start-Up Covers Meditation App

Extra

French health insurance start-up Alan has partnered with meditation app Petit Bambou to provide financial contributions towards the subscription fee.

Alan is the first health insurer to offer coverage for a meditation app, acknowledging the uptick of consumers seeking alternative resources to nurture their mental health. In the US, online queries for meditation apps increased by 65% between September 2016 and 2017, demonstrating the wider interest in this tech (Think with Google, 2017).

Like rival meditation app Headspace, Petit Bambou is based on a subscription model and prompts users to take time to meditate for focus and mental wellness. The app has a free basic course, but full access costs €60 a year. If insured by Alan, however, users will be refunded €25 as part of their health insurance cover by the start-up.

In France, healthcare is funded by taxes, the government and individual patients – so consumers there are already prepared to pay for some healthcare bills (Expatica, 2016).

As discussed in The New Family Network, part of our Macro Trend The Kinship Economy, insurance is a key area for potential development as new lifestyles and consumer attitudes emerge. By including coverage of a meditation app, Alan is tapping this opportunity early; many other insurers are sure to follow its lead by offering diverse coverage in their products.

New health-tech products for mental health and wellbeing will also be a focus for growth in the coming year. For more on platforms already engaging with this trend, see our Nurturing Mental Health and Serving the Self-Care Generation reports.

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