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Brief Published: 7 Jun 2011

Babbette Pauthier: God Save McQueen


French photographer and filmmaker Babette Pauthier has created a short film for fashion house Alexander McQueen, showcasing the label's signature prints, including the iconic skull motif, insects, butterflies and the Union Jack.

Entitled God Save McQueen, the iridescent, kaleidoscopic shots move fluidly from one to the next, reflecting the liquid movement of the silk scarves that provide the classic canvas for the prints.

Prior to creating the film, Pauthier shot the Spring/Summer 2011 scarf collection for Alexander McQueen using perfectly symmetrical images of the scarves, conjuring wing-like shapes and a sense of flight that echoed the insects and butterflies featured in the print designs.

View the film here.

Alexander McQueen