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Brief Published: 30 Jan 2018

Chop-Chop London’s Inclusive Digital & Mobile Hair Salon

Extra
Chop Chop London

New mobile hair salon concept Chop-Chop London brings inclusive, streamlined and tech-driven services to the busy modern beauty consumer – tapping into three essential trends and strategies driving the beauty industry. Opening today (January 30 2018) in London’s tech district Old Street, hairdressers offer clients 24 styling and cutting options. 

Alongside celebrity hairstylist Sherman Hawthorne, co-founders Kaye Sotomi and Laure Ferrand’s goal was to create a salon that is accessible to all races, genders and hair types. The brand’s ethos is grounded in inclusivity and this is reflected in its service menu, which boasts an affordable set price of £20 for 20 minutes, regardless of gender or request.

The most striking feature is the ‘virtual queue’ on Chop-Chop London’s app, which is used for all bookings. Customers can select their desired timeslot on demand and simply wait; an alert is sent 10 minutes before the appointment. The salon hopes to cater to consumers seeking high-tech, time-saving solutions with effective results – as explored in Battling Busyness.

The brand is aiming to open three salons by the end of 2018 in popular hubs such as shopping malls. The foldability and mobility of the pods enables them to be moved easily and quickly to different locations – suggesting big business for music festivals and large events.

For more on new salons that celebrate customer individuality and foster inclusivity, see Instagangs: Niche Hair Salons

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