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Brief Published: 3 Jun 2013

Lily Cole’s Eco Rubber Jewellery


British model and actress Lily Cole has produced a jewellery line using sustainable rainforest-sourced wild rubber in order to help save Brazilian rainforests. 

As an ambassador for Sky Rainforest Rescue, Cole travelled to the Brazilian Amazon earlier this year where she came up with the idea of creating the jewellery line. As well as 100% of the profits from the collection going towards saving the Amazon rainforest, Cole also hopes the project will create a viable financial alternative to forestry for the local people and provide a green economic platform for the future.

The project comes after Cole enlisted the help of British designer and fellow eco-activist Vivienne Westwood to create a wild-rubber dress to wear to the Met Ball 2013 in New York. See our Punk, Revisited report for more on this.

Launched in conjunction with e-store Stylist Pick, the range was inspired by an African necklace owned by Cole and consists of earrings, necklaces, bracelets and rings using Amazonian wild rubber and metals. Released amid a flurry of positive press on June 3, the collection has already sold out online, proving sustainability and charity can go hand in hand with covetable, aesthetically pleasing design.