Framing Mementos: Elevating Keepsakes & Souvenirs
Consumers care most about objects that trigger memories of past experiences, places and people. For brands, however, it can be difficult to pre-empt this emotional connection. By designing objects which display keepsakes, brands can help consumers reconnect to these precious items, as seen with Hong Kong-based studio Yellowdot Design’s Memento collection.
The collection features a partition, illuminated dome, spherical glass container and a desk tray. The Wall of Wonders room divider is a timber structure with arch-shaped windows. Some windows hold decorative panels and others are filled with two sheets of plastic film for users to insert their own objects, such as shells or small knick-knacks.
The Dome container features a tall bell-shaped glass lid that sits on a timber base with integrated LED lighting to spotlight the trinkets placed inside. The Treasures desk tray is a metal platform with a textile pad and jewellery holder to softly support smaller pieces.
The collection illustrates how display vessels can become attractive pieces in their own right, which embellish rather than distract from the goods they exhibit. The glass lids draw inspiration from frozen soap bubbles to create a fragile appearance that denotes the delicacy of the pieces on show.
The studio believes that modern technology has dulled experiences of the present and past, as well as reduced the time to contemplate these moments. This collection celebrates the ability that smell, touch and sound have in triggering memories to create spaces that are embedded with the user’s unique past.
As we explore in Crafting Modern Connections, roughly half of the global population keep tokens that are connected to memories (Ikea, 2018). This presents a great commercial opportunity for brands to help consumers preserve and present these objects. Companies who shift from generating new goods to elevating and organising what already exists, will benefit from new sales while helping drive sustainable relationships with product.