Heathrow’s Olympic Terminal
London’s Heathrow airport has constructed a Games terminal for departing athletes following the closing ceremony of the 2012 Olympic Games in the UK. Designed to look like a London park, the terminal is filled with iconic designs such as the red telephone box and a Routemaster bus, while staff are dressed as park wardens.
The temporary terminal, open for three days, is part of Heathrow’s £20m ($31.4m) investment in managing Olympics passengers. Around 6,000 athletes are expected to travel from the Olympic Village in east London to the Games terminal – many having already used the check-in and bag-drop facilities at the Olympic Village.
Another company capitalising on the buzz of the Olympic and Paralympic Games is British Airways. The UK airline created a commemorative tuck box for Team GB athletes, designed by British illustrator Lydia Leith. It is also serving Olympic-inspired menus on all long-haul flights this summer.
Meanwhile, British airline Virgin Atlantic launched a free London City Guide app to coincide with the Games. It features itineraries from the Virgin Atlantic crew, famous Londoners and even company founder Richard Branson himself.
For more on how companies are innovatively engaging with the Olympic Games, take a look at Olympic Pop-Ups.