MIA Wins at UK Music Video Awards
British recording artist Mathangi Arulpragasam aka M.I.A won big at the UK Music Video Awards in London with the controversial music video for her Bad Girls single.
The video, which gained criticism for its portrayal of gun-toting Arab rebels, had already won two prizes at the MTV Video Music Awards earlier in the year before scooping up Video of The Year and Best Pop Video awards on November 8. Its French director Romain Gavras also won the Best Director title as a result.
The award for Best UK Dance Video went to director Daniel Wolfe for Time to Dance by French DJ duo The Shoes, which benefitted from having Brokeback Mountain star Jake Gyllenhaal as its violent lead character. The video also won Best Editing in a Video and afforded its producer Lee Groombridge the Best Producer title.
Iron by French director and photographer Yoann Lemoine aka Woodkid – a Stylus favourite at the 2011 Onedotzero Adventures in Motion Festival – was awarded the Best Visual Effects in a Video for its emotive motion delay. Woodkid’s hit Born To Die music video for American songstress Lana Del Rey also won Best International Pop Video.
Best Choreography went to British singer Will Young’s Losing Myself video, while Best Cinematography was scooped by Feist’s The Bad in Each Other.
For further coverage of music videos from 2012 see our Most Innovative Music Videos of 2012 report.