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Brief Published: 8 Apr 2011

Tissot Augment Reality


As part of London department store Harrods’ celebration of all things Swiss (see previous thread), Swiss watch brand Tissot has launched its latest 3D augmented reality installation in the store’s Brompton Road windows.

Created in collaboration with Holition, specialists in augmented reality-based brand experiences, the marketing campaign for Tissot’s Touch collection allows customers to try watches on virtually simply by wearing a special wristband and holding their arm up to an interactive touch screen in the store's window.

Although this isn't the first time that Holition has showcased this technology, the step up with this execution is that wristbands are being distributed in men’s lifestyle magazine GQ so that readers can experience the same thing from the comfort of their homes by going to the Tissot website.

Tissot isn't the only brand to use augmented reality technology for window displays. Last month, French footwear brand Repetto used Xbox Kinect technology and holographic screens to bring its Paris storefront to life with a screen featuring scene-shifting balletic scenes, triggered by the movements of passersby.