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The Brief
Brief Published: 11 Apr 2012

Shu Uemura X Mamechiyo

Extra

Japanese beauty brand Shu Uemura has collaborated with contemporary Japanese Kimono artist Mamechiyo on a limited edition range of packaging for Spring/Summer 2012.

Tokyo-based Mamechiyo was combines traditional Eastern inspirations with 21st century design in her kimono designs. She has applied her colourful, East-meets-West prints to some of Shu Uemura’s most popular products, namely the cleansing oils and UV Under Base Mousse.

The brightly coloured prints feature Japanese-style flora and fauna and aim to translate a feeling of youth, playfulness and sensitivity for the spring season, taking contemporary Japanese design to an international audience.

The Shu Uemura X Mamechiyo collection is available to buy now.

Shu Uemera

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